Jared James Nichols
Old Glory And The Wild Revival (2013/2015)
Jared James Nichols
The Hard Boy Of Blues
Many of us only found out that he
existed thanks to Zakk Wylde, who
brought him over as the opening act for his Book
of Shadows II tour, but he was around for a couple of years before then,
with a full portfolio of awards heralding him as one of the great young hopes
for the blues. His name is Jared James
Nichols, he was born just 22 years ago somewhere in Wisconsin, and they say
he could unseat none other than Joe
Bonamassa himself. Until that moment arrives, when you hear -and see- him
play you know you're in the presence of another great disciple of the maestro Stevie Ray Vaughan.
His life began to shift into high
gear after he signed with a major label that saw something special enough in
him to release a debut album in the summer of 2015 that combined a reissue of
his first steps in the business, a 2013 EP, fleshed out with live material. Sony did right because, as with all first
works by a (still to be proven) genius, it reveals a quality that hooks you
from the moment you play the first song. A superb calling card for making
himself known outside the US before receiving the big promotional push.
Even the title is the same, Old Glory and The Wild Revival, where he
declares the love he professes for his inseparable Les Paul and announces what
he has in mind to do with it: revive the wild side of the blues. With
electricity to burn and, most importantly, believable. The soul of Jared James Nichols comes across
through a voice he uses with nearly the same dexterity as the fingers striking
his guitar strings.
A Gibson he has 'customized' to
his taste with a "1958 body and '68 components" that he took from
whatever he could, including a dobro, more from lack of money than consciously
looking to create the perfect instrument for revitalizing his favourite genre. His
Old Glory only relinquishes its lead
role on stage to a Viking V (an affectionate nod to the recently debuted Wylde
Audio instruments created by Zakk)
when he looks for a really humbucker
sound and pays tribute to two of his heroes in passing: Albert King and the recently deceased Lonnie Mack.
Nichols is the king of “hard blues”
at the very start of his career, a dual identity that sooner or later will
force him to choose which path to follow, whether it leads to showing up on
festival bills alongside leading metal bands or in the line-ups featuring his
most influential teachers. For right now he moves comfortably between the two
camps, providing extra value and lustre to the tours of groups like Lynyrd Skynyrd or, in Spain, with two
‘professors’ of the stature of Glenn
Hughes and Zakk Wylde.
Either way, Jared James Nichols will always have a guitar in
hand. The saga of Old Glory is just
starting.