Privacy policy

This website, (together with all its translated versions, hereinafter referred to as the “Website”) is managed by Guitars Exchange sagl (“We” or “Us”). Guitars Exchange is the operating name of Guitars Exchange Sagl, with company registration no. CHE-323888367 and domicile in Via Vignoo 3, Mendrisio,  CH-6850, Switzerland.

Guitars Exchange  is committed to protecting your privacy online.
Please read the following carefully in order to understand our policies and practices regarding the protection of your personal data and how we will process it. By accessing or using our website, you agree to this privacy policy. This policy applies only to information collected through this website ( and does not apply to information collected on any affiliated site or third-party site or by any third-party application that may link to or be accessible from this website; nor does it apply to any offline contact between you and Guitars Exchange. This policy may change from time to time (see “Changes to the Privacy Policy”) and your continued use of the website shall be deemed to be implicit acceptance of such changes, so please check the policy periodically for any updates.

Registration and account activation at
Once registered on the site, the user will receive an e-mail to the address provided to Guitars Exchange, which will confirm the validity of the registration and permit the activation of the account. The user will be required to follow the instructions with the purpose of confirming the existence of the electronic address and thus being able to access the services of Guitars Exchange. In the event that the address provided by the user is not 'activated' by following the instructions of the e-mail received, Guitars Exchange reserves the right to delete from its database any data related to the user in the following 24 hours.

Online Shop

The data of your credit card which is supplied in order to shop online is transmitted to Paypal and is not stored by Guitars Exchange. In particular,  you are encouraged to view the terms and conditions of our online shopping service provider (

Data processing and safety

When you give Guitars Exchange personal data, we ensure that your information is processed securely. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal data, Guitars Exchange cannot warrant the security of any information you transmit to us. Therefore, you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. Under circumstances where we determine that members may be misusing our systems for malicious purposes (e.g.: using the numbers we provide to make harassing phone calls), such activities may be reported to law enforcement agencies. In such cases, Guitars Exchange  may release personally identifiable information, including name and address, to those agencies. Personal data is processed only when directly transmitted by a person. Data is limited to the following categories: surname, name, address and street number, zip code, locality, country, telephone number, e-mail address, bank details. Data is used only whenever such use is necessary within the scope of the performance of the agreement with Guitars Exchange or other users.

Links to Other Websites

Guitars Exchange may provide links to third party websites, and other websites may provide links to Guitars Exchange. Third party websites operate according to their own terms of use and privacy policies. Guitars Exchange  has no control over such third party websites, and by using this Website, you acknowledge and agree that Guitars Exchange is not responsible for the availability of such third party sites, and does not endorse and is not responsible or liable for any content, advertising, product or other material on or available from such sites. You further acknowledge and agree that Guitars Exchange shall not be responsible or liable, whether directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, advertising, product, or other material on or available from such sites.

Changes to the Privacy Policy

Guitars Exchange may revise or amend this policy at any time at its sole discretion. If we make any substantive changes in the way we collect or use personal data provided by users, we will post a notice on the notice board, where we shall  indicate the amendments. Under no circumstance we shall change our policies to make them less protective of user information collected prior to the effective date of any changes without the consent of affected users. We encourage users to visit this page periodically to review our current policy.


Should you have any queries about this privacy statement, your personal data, or the practices of this Website, please write to